360 Campaign

🧩 Project Overview

“Empowering Journeys from Dreams to Reality” is a 60-second cinematic TVC crafted for AHZ Associates—a global educational consultancy. The film follows the emotional journey of a Bangladeshi family as their son aspires to study in the UK, navigating hope, sacrifice, and success. The story connects deeply with AHZ’s brand promise of supporting students every step of the way toward higher education abroad.

🎯 My Contributions

  • 🎞️ Concept & Storyboard Creation:
    Developed the entire storyboard structure and visual direction based on real-world student journeys. Structured 11 segments including “A Busy Dhaka Evening,” “The Counseling Experience,” and “Graduation Day” to reflect both emotional and aspirational themes.

  • 🎥 Video Shoot Supervision:
    Actively supervised the two-day shoot covering 10+ scenes in diverse locations including urban homes, bus stations, AHZ offices, and airports. Ensured emotional alignment, visual continuity, and brand representation on set.

  • 🎬 TVC Production Oversight:
    Monitored every phase of production—art direction, scene execution, talent performance, and final cuts. Ensured the TVC met the brand tone, cultural relevance, and technical quality for national broadcast.

  • đź“‹ Creative Direction:
    Led coordination between internal creative teams, external agencies, and actors. Maintained consistency with AHZ’s global brand guidelines throughout visual storytelling.

🏆 Impact

  • Successfully positioned AHZ Associates as an empathetic and expert brand in the international education sector.

  • Aired across digital and broadcast platforms with high engagement metrics from targeted student demographics.

  • Strengthened AHZ’s identity with a powerful tagline: “Empowering Journeys from Dreams to Reality.”

 

📽️ Watch the Video