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Who do I like to work with? Those that are willing to take a chance with their brand. People want to be amused, they want to take part in the story, they want to know you... let me help you reach them. Evolve Creative also works with many manufacturing and industrial-focused businesses, I can speak your lingo.

Three steps to innovation success


Step 1

Role Definition

In the simplest of projects, the roles can be broken down into the following: client & designer. The client is the one needs design services for their business; the designer is the one who learns about this business and offers their design services.

Seems very simple, doesn’t it? However, any designer will tell you that these lines can soon become blurry – usually in the form of a complaint from the designer that their client “wants to play designer” or that their client has demoted them to “pixel pusher” status. This happens, and it’s unfortunate. However, the reason it happens is largely due to the fact that the roles in the project were never clearly defined at the outset.


Step 2

Honest & Open Communication

Once roles have been defined & understood, the next step is to embrace honest & open communication. So many designs have fallen short of their potential because either the designer or the client has been too reluctant to speak openly about the work. This is a fine art; there is a thin line between openness & honesty and cruel, blunt speaking. Be sure to tread that line carefully.

hy is this so important? Because, to be frank, nothing ever reaches its full potential if people involved aren’t speaking plainly. If you think your client’s idea is absolutely harebrained and will result in the equivalent of burning a small pile of cash, tell them openly. Don’t hint at it. Don’t just do the work, even though it may be an easier path to a paycheck.


Step 3


Trust is the single most important part of a designer/client relationship. Trust is the also the hardest element in the relationship to earn, and rightfully so. However, if both you & your client understand one another’s roles and practice open & honest communication, you can build trust.

Once you’ve gained your clients trust – and they yours – you will be able to design freely. Your client will trust your judgement because they know you respect their knowledge about their business; they know they can speak honestly to you about the project and you will respond in a professional manner.